Less Friction
More Flow
Design, systems,
and strategy
for businesses
that want to
grow with clarity
and calm.

I help founders and product teams with web design, app design, and workflow systems that reduce rework and help you build only what truly matters

Who We Flow With

We partner with thoughtful founders, growing businesses, and enterprise teams who care about clarity, alignment, and building systems that genuinely support growth, who want more than just a polished surface.

Because we know you're not just looking for something beautiful — you're looking for something that works, feels right, and grows with you. Not more tools to juggle, but a way for your people, processes, and platforms to move in flow.

Aligned? Let's talk

Featured works

A closer look at how strategy, design, and systems come together to build momentum—and make scaling feel possible.

Website – Lead Engine

From chaos to clarity: a performance-focused website that converted interest into bookings. Conversion rate is up 6× since launch.

Workflow Sprint – Scalable Systems

A 4‑week sprint that aligned teams, prototyped a DAM workflow, and cut decision time to days.

What It’s Like to Work Together

We take pride in building lasting partnerships and delivering solutions that exceed expectations.

Finding ikigai's calm, considered approach in both design and development gave us a site that not only looks premium but converts—our online enquiries doubled within weeks. The integrated Google Ads campaigns and on-brand marketing assets have become the backbone of our lead pipeline.

Louis

Co-founder of UPnMove

Working with Finding Ikigai was transformative—Quinnie didn’t just design a logo, she unearthed our hidden value and wove it into every element of our brand. From the subtle iconography to the carefully chosen color palette, our new identity feels perfectly in tune with our mission to connect underserved communities.

Annie

Co-founder at HiddenValue

Quinnie’s stakeholder interviews, user research findings, and visual process mapping uncovered critical bottlenecks we didn’t even know existed. The DAM evaluation toolkit saved us over $75K in potential tech mismatches

Matt

Head of Information Security, Design & Architecture, Cbus

Explore working together

How We Create Flow Together

You bring the product knowledge and vision. I bring the design thinking, the taste, and the tools to make it legible, then we build from there together.

yhi design led conversion

We build experiences that feel calm, clear, and quietly persuasive—designed to guide business owners toward growth, drive conversions, and help you grow with data and insights.

Custom-designed, SEO-ready Websites

Google Analytics + lead tracking setup

Smart automations for content, leads, and CRM

Explore website Design

yhi workflow strategy

Designed for enterprise teams, brand leaders, CMOs, and Heads of Ops. As your operations grow, we analyse gaps and streamline your workflows—aligning people, tools, and processes for simplicity, consistency, and scale.

Visual current-state mapping

Prototype future workflows

Cost/Value Analysis for hire/buy/build decision

Explore Tailored workflow

yhi embedded design

Design Direction

Content Strategy

Design execution

On demand design judgement

You know your product better than anyone. The problem is that knowledge doesn't automatically become something buyers recognise or trust. I turn what you know into a visual and product experience that makes your value proposition legible

Explore Embedded Design