case Study
From Chaos to Clarity: Building a Lead Engine for UpnMove
UpnMove is a newly launched house moving business helping families relocate around Northern NSW. With growing word-of-mouth demand, they needed a digital setup that could actually convert interest into bookings.
the challenge
Before we stepped in, UpnMove’s website had a 95% bounce rate. Their Google Ads setup was misfiring—over $2,000 spent on international traffic that never turned into leads. They couldn’t see what was working, what wasn’t, or where to focus next.
95% bounce rate
$2,000 ad spend → 0 conversions
what we did
Website Redesign & Brand Refresh
- New color palette and fonts
- UX revamp focused on lead generation
- Clean, calm layout in Webflow
Tagging + Tracking Setup
- Google Tag Manager for form + call tracking
- Funnel event tagging
- GA4 properly connected to Looker Studio
Ad Strategy & Reporting System
- Rebuilt local campaign structure
- Blocked irrelevant traffic with negatives + geo filters
- Created a Looker Studio dashboard to track what matters
the Results
Bounce Rate
95% → 47.4%
Forecasted Leads vs Actual
4.5× qualified leads
Ads Wasted Budget
$2,000 → $0 (with local targeting)
Confidence & Visibility
Full-funnel tracking from click to call
Testimonial
Tools We Used to Deliver
Want a system that flows as well as it looks?
At Finding Ikigai, we believe clarity is the highest conversion tool. For UpnMove, we didn’t just make things prettier—we created a performance system that works quietly behind the scenes to reduce stress, increase ROI, and help them grow confidently.This is what calm marketing looks like in motion.
Let’s Design Your Lead Engine →