case Study
Scaling Brand Systems with Speed and Certainty
This leading property group was scaling fast—with 40+ digital channels across residential, retail, and commercial use cases. But behind the scenes? Brand inconsistencies, expensive delays, and tangled approvals were slowing them down. They needed a clear path to better systems—and a confident, aligned decision on the right DAM platform.
the challenge
Before we stepped in, the client’s brand content was spread across disconnected tools—Dropbox, SharePoint, agency folders, emails, and legacy platforms. There was no single source of truth. Every update required chasing files, clarifying versions, and coordinating handovers—again and again. And without version control, outdated assets were slipping live—hurting credibility and wasting time.
10+ disconnected systems to complete a single brand update.
9+ teams involved to approve and publish changes.
what we did
Week 1: Discovery
- Interviews with marketing, IT, property, and design teams
- Mapped current asset processes and pain points
- Uncovered friction in approvals, handovers, and version control
Week 2: Prototype
- Built a DAM prototype using Cursor AI to simulate real workflows
- Let stakeholders validate must have requirements through interactive experience
- Reduced ambiguity and built early confidence
Week 3: Vendor Evaluation
- Created a DAM Fit Calculator to score vendors across feature fit, scale, UX, and integrations
- Ran a buy vs build analysis tailored to internal tech capacity
- Compared Figma, Adobe, Canva, and CMS integration points
Week 4: Strategy & Alignment
- Delivered a scorecard-style summary with rollout recommendations
- Supported a business case for funding
- Defined future-state governance and implementation blueprint
the results
The selected DAM platform now acts as a single source of truth, with:
Auto-syncing assets
across 40+ building websites and apps
Real-time version control
to avoid outdated visuals going public
Direct Integration to
Canva, Figma, Adobe Suite
Integrated templates
non-designers can safely use
Tools We Used to Deliver
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READY TO UNTANGLE YOUR WORKFLOWS?
At Finding Ikigai, we believe the right system isn’t just about tech—it’s about trust, flow, and the freedom to focus on what matters.For this national property group, we didn’t just recommend a tool—we prototyped the future, validated the decision, and gave their team back control.This is what calm operational design looks like in motion.
Let’s Map Your Smarter Workflow →